BrightBeam
S-o-l-u-t-i-o-n-s
Welcome to the magic circle!
Want to know what gamifacation is realy about?
Yes?
Great!
Then jump right in,
and begin to explore this strange and interesting world..
Gamification design is about creating an experience and promoting a behaviour within your audience.
What is fun?
Fun = challenge, engagement, and surprise!
How do you get people engaged in an activity?
Can we learn through fun experiences?
Definately!
Take this tetrad for example..
"Can you make a hole in each of the 3 visible sides, without disturbing the edges?"
<85% of players can do it within 1 minute.>
See?
There was a challenge. YOU decided to undertake the challenge, and did the work to solve the problem with a playfull attitude. You were engaged, at least for a short time. And the small suprise was that you could 'send' the cubes back to their original position.
By incorporating a little gamification in the design, we have achieved one of our business goals: that you stayed on this page longer than you would have if it was not there. And you will probably remember us better for it.
This is a simple and practical example of gamification, but the truth is that it is a very complex and robust dicipline, that involves design, psychology, economics, behavioural science and creativity!
When applied the right way to your product, service or even methods, gamification design can literaly do magic. Magic in the form of significatly boosting engagement, sales, retention, efficiency, satisfaction and percieved value.
To find out whether gamification can be applied to your product/service/audience or even business method, and in which ways, drop us a note today.
We will get back to you for a friendly, and informative chat with no obligations.
